by: Vivienne Meir
The cleaning and maintenance market is considered to be one of the fastest growing industries in the world. As the competition in the market is becoming more intense, service providers can’t afford to miss every opportunity by simply waiting for new cleaning contracts to come. Aside from current customers, it is essential to attract new prospects for a cleaning business to thrive. Thus, the need for sales and marketing activities to gain new customers is necessary no matter how big or small a cleaning company is.
Finding prospective clients is always a challenge for every cleaning business. When looking for prospects, a company should identify its niche market as well as the geographic areas that it’s targeting. One of the best ways to reach decision-makers is cold calling. Cold calling can be an effective tool to contact property owners and facility managers. Most cleaning businesses cold call to build name recognition and set phone or office appointments with the right decision makers. Cold calling is not an easy task and demands a lot of time, energy, and resources on a company’s end.
For a business that has a lot of things on its hands, hiring someone to assist in the cold calling efforts should be considered. Outsourcing to a third party firm that specializes in appointment setting services can be beneficial in backing up prospecting efforts. These firms have an in-house database already in place ranging from residential, industrial, commercial, and other new markets that a cleaning company can tap on. Hiring a professional firm to set appointments for your business is a cost effective approach in generating qualified prospects. By utilizing appointment setting firms, a cleaning business can focus more on closing sales rather than finding new prospects. Promoting your cleaning business and getting ahead of your competitors is valuable in opening doors and acquiring quality janitorial contracts.
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